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Business Relationships: Build Them When You Don't Know Anyone
By Joshua Feinberg
Business relationships are hard to build when you are in a position where you don't know anyone yet. Perhaps you are new to town, don't know the area, or haven't joined a organization yet. Although it seems like a chicken and an egg scenario, the only way to develop relationships is to get out there and do it.
As a new computer solution provider you might not have been thinking pro-actively about the importance of relationships. Once you realize how critical relationships are to your though, you simply need to dive in and get started.
Accelerate Your Business Relationships
If you want to accelerate the relationship building process there really is no quick or fast cure. There is no magic pill you can swallow and overnight wake up with a strong network of relationships.
Business relationships are a time game and a numbers game. You have to spend significant time to get reasonable numbers. Not surprisingly, the 90/10 rule applies to relationship development. For every 10 hours of discretionary time, you should spend
nine of those working on your relationships and the remaining one hour, keeping up with IT technology.
If you really want to accelerate your relationship building, think about putting in a consistent 8 to 10 hours per week joining organizations and getting active in them. Instead of going to 2 or 3 events a month with 20 or 30 people, go to 2 or 3 events a WEEK instead. If you do this you will meet 80-100 people and your odds of creating strong relationships will increase greatly.
The Bottom Line on Business Relationships
Business relationships aren't born overnight. Not knowing anyone or being new to an area are not justifiable excuses for not developing relationships. The people won't come to you so you need to commit to go to them. The more active you are in your community and in organizations the higher your chances of making high potential relationships.
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